I’m Mad.
I’m a graphic designer and creative thinker. I love working with museums, local businesses, public spaces, and cities to design creative solutions and tell meaningful stories.
Mad Dworschak
Owner, Designer, Explainer-in-Chief
Welcome! You can call me Mad (think wacky-mad, not angry-mad).
I discovered my design destiny in a basement high school classroom and never looked back. I earned my BFA in Graphic Design from the University of Georgia, where my professors initiated me into the cult of typography and encouraged to save the world with a poster campaign.
There, I also learned about having fun with the people you work with: they’ll give you the greatest insight when you least expect it.
Even a decade into my professional career, I’m optimistic about the power of design. As a freelance graphic designer and now as a full-time employee, I work to help design the beloved community. My clients come from many different fields—local businesses and agencies, private commissions, social and civic organizations—but they all have big hearts and a passion for their communities, just like me.
Atlanta is my home—and my favorite city.
I’ve been a local since kindergarten; my mom grew up here during the formative 1960s. When I moved intown after college, I couldn’t keep track of all the neighborhoods people mentioned. So I began to design my own map, which eventually became my Atlanta Neighborhoods series.
First, I spent countless hours researching Atlanta’s 240+ neighborhoods. My understanding of the city grew deeper. Next, I worked my hard-nosed typography skills to make my map pleasing to read. To get the screen prints produced to my standards, I relied on my communication skills and my tenacity. Finally, it was my enthusiasm and genuine love for the city that helped me sell all 100 of my first-edition Atlanta Neighborhoods screen prints.
If I did this on my own, imagine what we could create together!
Proven Methods of Madness
“She is an incredible designer and visual storyteller. She helped us frame our story, established flow and rhythm, and made the project really pop.”
Why Go Mad?
- formally trained in design & design history
- great communication skills
- excels in demanding environments
- demonstrates empathy as a core value
- organized and responsible; still a weirdo
- very personable; makes hilarious jokes
- big-picture thinker with an eye for detail
Fresh-Picked Projects
Ready to Make Something Amazing?
Let’s get started! Fill out this form and I’ll respond via email within 5 business days.
If you like a little more back-and-forth, I offer free half-hour phone consultations.